Lane Bryant Knows Sizing.
There's a reason Lane Bryant has been around forever: when it comes to plus size fit, lane bryant knows that consistency is king. Here is what I've learned:
“A 20, is a 20, is a 20”
quips Lane Bryant’s Fit director Robert. He noted that his goal is to ensure sizes are consistent across all styles to create a pleasant shopping experience.
You can find these pieces at Lane Bryant this fall!
What does it mean to be straight, curvy, or very curvy? These labels (or colors at Lane Bryant) refer to the ration of waist to hips.
Straight: For women who's waist is relatively even with their hips, look for a
"Yellow" right-fit pant at Lane Bryan.
Curvy: Approximately 70% of Lane Bryant's customers prefer the fit of
"Red" right-fit pants - for a woman who's waist that is relatively smaller than her hips.
Very Curvy: For a woman who's waist is significantly smaller than her hips (or who's hips are significantly larger than her waist? Tomato - tomato). Look for a
"Blue" right fit pant.
Ever worn shorts that ride up in the front when you walk? THE MYSTERY HAS BEEN SOLVED! It's not you - it's what's called the saddle of the short.
As the fit technology director Robert explained, the saddle is one of the most important parts of the construction of bottoms of plus size clothing. If not done properly, it will cause the garment to rise or pull when walking. Hallelujah!!
Stay tuned for more on the Lane Bryant Blogger Conference that will be posted at MadisonPlus.com
xoxo Jessica
